The footwear industry’s leading market research company, the NPD Group, have just released data on the USA’s best-selling sneakers. To the horror of many sneakerheads, Nike’s $65 Tanjun has come in at number one!
The Tanjun’s ascension to the peak of the sneaker market has been met with derision in pretty much every corner, with outlets like GQ expressing surprise that a ‘mom shoe’ has assumed the pole position in the market. However, it’s pretty remarkable that a shoe first released in December 2015 has experienced such a rapid rise in popularity. The Tanjun is rarely discussed or worn by sneakerheads: you’re more likely to see it on the train ride home than in the camp-out line. The model takes its design cues from the Roshe Two, combining sole cushioning and a tight lacing system to ensure that your foot is securely locked in.
It’s refreshing to see stability and comfort trump hype (a rare occurrence in the sneakersphere). The Tanjun is available only in women’s sizes, and perhaps its popularity will prompt sneaker brands to take note: the women’s sneaker market is a relatively untapped money maker full of sneaker-loving women weary of pink colourways! While hypebeasts are sure to turn their nose up at the shoe and anyone wearing it, we say let the mums have their fun.
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