February is a crazy time down in New Orleans. Mardi Gras fever has descended upon the city for another year, bringing with it a vibrant carnival of celebration to mark the beginning of Lent. However, amongst the thick of the festivities, the crew at Sneaker Politics have chosen to open their third location ? right in the heart of The Big Easy. To commemorate this wild month, adidas Consortium have collaborated with the Louisana-based boutique chain to produce a Mardi Gras-inspired take on the classic Gazelle.
Symbolic of the King Cake, the shoe’s cream-coloured Primeknit upper is interwoven with the festival’s official colours of green, gold and purple, while a gum sole is affixed to the bottom as a nod to the dough of the cake’s brioche. Gold accents, dual-branding and multicolour laces with ‘Mardi Gras’ lace tips make this one special release that is equal parts clean and crazy.
The Sneaker Politics x adidas Consortium Gazelle PK will be available February 18, exclusively through Sneaker Politics’ New Orleans, Lafayette and Baton Rouge locations, as well as through their online store. A limited global release will follow on March 4, through adidas Consortium stockists.
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