Another day, another celebrity deal with a sneaker brand.
This round sees Selena Gomez jumping into Big Cat?s entourage with the likes of Rihanna, Kylie Jenner, and current beau, The Weeknd. It may be a dangerous recipe for PUMA to sign both halves of a celebrity romance, but it could also work in their favour by creating a whole new dynamic of his and hers endorsements ? and word on the streets is that they just bought a puppy together, naww cuuuute.
It?s hard to gauge exactly what effect such huge celebrities can have on a brand when every brand has their own, but with Gomez?s impressive 127 million Instagram followers, that makes her the most popular individual on the ?gram. She trumps Reeboks latest signing Ariana Grande, who sits comfortably in second place, trailing by a cool 14 mil.
We?ll be keeping an eye on the partnership, which we hope spawns some fresh new styles. Stay tuned.
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